We created Ethical Expert's brand
identity a while back. We wanted
to build something that wasn't your
usual lefty tree hugging claptrap,
using lots of green and earthy tones.
Instead we explored imagery and
a look and feel that was more
dynamic in its colour scheme.
We wanted to make the identity
look professional and authoritative
yet approachable and soft to
emphasise the caring aspect
of the brand.
The brand itself is headed up by
Ex Head of Ethical & Sustainable
Sourcing at Tesco Abi Rushton.
Abi's ethical trade and sustainable
supply chain consultancy believes
in practical and commercially
based approaches to improving
products and conditions across
international supply chains.
Landrover - Jaguar
We work with Imagination every now
and then creating wonderful exhibition
and promotional material for Landrover
and Jaguar amongst others. One of the
most recent items we were involved
with was the Coronation Festival,
which celebrated 60yrs of JLR's
association with the Queen.
As the only automotive manufacturer
to hold all three Royal Warrants,
Jaguar Land Rover showcased the
company's world-class capability in
developing pioneering products and
technologies, with the Jaguar C-X75
Hybrid Supercar Prototype taking
centre stage in the gardens of
Our involvement consistent in
implementing various designs
through to artwork.
We were as always honoured to
be involved in such a prestigious
event and work with such a great
team over at Imagination.
We worked on creating alongside Arnold KLP a look and feel for two
of Nokia's latest cell phone campaigns.
One being PINK a fun and lively social media based product and the other ORO which was a premium handset encased in gold.
The aim was to make the ORO product as exclusive and pristine as possible using a language that tapped into the minds of the affluent consumer and with PINK the aim was to make it fun and trendy.
Was a huge project undertaken by
Wolf Ollins. We were asked to be involved with the creation of the brand guidelines and we happily obliged.
Our capacity on this project was to firstly button down the logo's, making sure they worked at all sizes, were artworked to the highest standards and to create rules around their usage.
Also we led the process of colour testing, which entails checking all the colours work well on different materials and that the CMYK values match as closely as possible with the spot colours chosen and the RGB values popped.
Both Arabic and English versions of the guideline were created.
The main aim of the project was to rebrand Qatar from just being seen by the world as an oil producing nation to one of a rich vibrant cultural heritage where art is a key component.
We were involved in the rebrand
of GSK when two of the largest
companies in the pharmaceutical's
industry merged, Glaxo Wellcome
and SmithKline Beecham. Back then
we were working for FutureBrand and
contributed heavily in many aspects
of that brand creation and launch.
FutureBrand were commissioned to
create a new corporate identity for the company. The challenge was to create
an identity that reflected both an
industry leadership position, and
GlaxoSmthKline’s mission: to
help people feel better.
A simple, unique symbol that avoided
any form of representation or obvious
reference to the pharmaceutical
industry in a strong organic shape
and warm orange colour palette, displaying a "healthy glow”, that is instantly recognisable wherever it is seen was developed.
of one of
Marks and Spencer created a line
of clothing that was aimed at a more
stylish sector due to lagging sales on
the high street. They had been going
through a decline where previously
they were the mainstay of essentials
for any Womans closet.
The new line was intended to attract
lost customers that were younger,
more trend savvy and expected
more than just a quality item
We implemented the designs that
were signed off with the use of
beautiful black and white
photography and simple
premium colours that worked
across everything from posh
bags to stationery, swing tags,
labels and leaflets.
Wedgwood had become stuffy in the eyes of the general public and as with any brand a refresh was warranted to get them back on track and in the forefront of their sector once again.
Previously they had been seen as either a brand that your granny loved or a brand you saw on antiques roadshow and this needed to change.
The team were involved in the creation of a brand that leapt from a purely functional brand to one of an emotional outlook. Appealing to people's need to keep up with fashion and trends.
Three brand segments were
introduced giving Wedgwood
a more contemporary feel.
Various literature was created using lifestyle imagery and aspirational shots focussed on the space and mood rather than just the product. Along with the tweak to the brandmarque the transformation was a success.
Identified as one of Unilevers’ global Power Brands in it’s widely publicised
‘path to growth’ programme Unilever Ice-Cream was under increasing pressure to deliver increased growth
in a declining category.
We were part of the appointed team that developed a global brand strategy that would increase loyalty to and awareness of their leading ice cream brands (Magnum, Solero, Carte D’Or and Cornetto). by way of removing all the old clichés of the british seaside.
We worked hard in the team to emphasise experiencing the euphoric feeling of fun taking ice cream into
a fun and funky young space.
Is about inspiring people.
Elion stands for opportunity,
growth and the future. The new
logo represents this new spirit of opportunity, symbolising a brighter,
more modern and more colourful future. It stands for Estonian growth,
as a company and as a country.
We created a fresh clean brand that
represented everything you would
expect of a company rethinking
itself in the dawn of a new capitalist
era in Estonia.
Their competitors in comparison
(Vodafone, Tele2, Microlink,
Uninet and Starman) all looked
dated when measured against
this new mark at the time.
It's been a long time since we
worked on this brand whilst at FutureBrand and it has moved
on quite considerably since then
but we still like to show this piece
of work as it still feels fresh.
We were involved as part the core team that created the new brand for Thomas Cook following the sale of its Global and Financial Services division to Travelex, Thomas Cook was acquired by C&N Touristic AG, one of Germany’s largest travel groups.
A rebrand was called for and the agency we were working for at the time won the pitch.
We set about creating a logo that felt global in its appeal, and we were tasked with a complete move away from the well known red that Thomas Cook had sported since 1930. Replacing it with the core colours of C&N Touristic AG (blue and yellow).
It has been revamped again recently to what is now the sunny heart with the tag line 'lets go!'
Trillium Brands were tasked
with creating a brand for a
newly formed company
The idea behind the brand
was to come up with a premium
quality online auction house
that allowed clients to purchase
Diamonds and or Jewellery by
way of making a sensible offer.
We came up with the Ram's
head wearing a diamond tiara
as its connotations with the
zodiac sign of Aries and that
sign's relationship to the Diamond
being steeped in folklore and
mythology made absolute
sense to us.
We wanted the icon to be easily
applied and recognised throughout
the product packaging. With the
brief of making it as beautiful
as Tiffany. Carbon was created
as a sub brand for their least
From concept through to
implementation we worked tirelessly
to achieve a really unique visual
language in every branch across
Over 200 artworks for the Welcome
Walls were produced. With landmarks
relevant to the local branch created
in CGI. 6 Meeting Room Panels
were created to be mixed and
matched dependant branch size.
Allen International dealt primarily with
the interior space and shopfitting where
we were assigned the task of bringing
the Welcome Walls and Meeting Room
Panels into existence.
Our attention to detail and expertise
has meant that even after a new refit
due to the break up of Lloyds TSB
our graphics are still being used today.
We worked with our client Unum one
of the largest insurance brands globally.
To re-launch them from a B2B Brand
to a Consumer Brand.
The relaunch consisted of creating
items such as an inspirational
presentation and movie, TV screens
to get the message around the offices,
quirky desktop items and office
graphics. All intended to get the staff
wonder what was going on prior to
the presentation and then to inspire
them about the future of Unum
during the presentation.
After an exciting and well received
internal launch Unum then
commissioned a TV advertising
campaign to launch themselves
as a consumer brand spearheaded
by Albion and fully supported
by the staff.
We have worked in the
past on various elements
for Next Directory ranging
from bags to directory spreads
to press ads and even gift
cards and above carcasses.
The emphasis is always on
making the space work firstly
and foremostly, with a company
like Next as its all about sales
at the end of the day.
That said the work is always
interesting and the brand is
still iconic around the world.
Pringle ScotlandWe were involved in helping rebrand
Pringle Scotland. Pringle at the time
had seemed to have obtained the
reputation for being something only
golfers wore. The team at FutureBrand
were tasked with altering that
perception by way of giving the
brand a more high fashion look and
feel in its graphical communications.
The logo was tweaked slightly and
photography commissioned along with
a redraw of the famous Argyle pattern
synonymous with the brand.
The team now at Trillium were
responsible for all artworks produced
and presentation materials related to
the whole rebrand launch at the time.
Pringle has since been rebranded
again many years later and is going
from strength to strength. We are
very proud to have been a part of
the project that helped kick start
the revival of Pringle in the
fashion world from golfers
attire to catwalk chic.
We were tasked with becoming
involved with the creation of brand
guidelines for Virgin Media in
conjunction with Wolff Olins.
The team worked closely with
the creative's at WO to produce
five guideline books, each
pertaining to different areas
of the Virgin Media offering.
Our main objective was to ensure
that we had a comprehensive
colour pallette in place that would
work across all mediums from online
to print. To create the full set of tools
for artwork creation including all
variants of logo small and large
formats in all file formats needed.
Our small part of the project lasted
around two months and laid out the
groundwork for the ongoing rollout
of an exciting and innovative rebrand
headed up by WO.
We are looking forward to seeing
the manifestation of the brand as
it rolls out.