I asked Wyatt to tell how Honest Coffees started,
Wyatt tells me "Grace and I started the company
after a chat we had on our third date. I was at
Barclays and wanted to do something more
meaningful, so we started chatting about gaps
in the market in meaningful areas. We sort of
landed on really good quality Fairtrade coffee,
since we couldn't find any in the UK. So it ticks
all the boxes around doing something meaningful
(Fairtrade, organic) and something that makes
sense commercially - people love coffee!".
I thought that a lovely story how a simple
conversation on a date could lead to a business
plan and wanted to share it with you as I think
people's stories are always interesting and
are the cornerstone of any brand worth
investing your time and loyalty in.
If you would like to learn more about the guys
at Honest Coffees go have a look at their website.
Fri, 19 Dec 2014 | By Jason Farr
See original link for full story
So recently I was sent an prospective
sales enquiry as you do, from a
Gentleman called Wyatt Cavalier.
You would possibly expect me to
throw the message straight into
the bin. as is the case with most
emails of the like. However on this
occasion I did not. Why? well I am
not entirely sure except for the fact
that I liked the guys name it made
me think of a gun slinging frenchman
wielding a fencing sword spitting
chewing tobacco non of which makes
any sense but you know how us
creative types go off on a tangent
from time to time.
Wyatt's correspondence was a
breath of fresh air in terms of how
he approached the subject of trying
to sell his goods. It was very friendly
and not pushy in anyway at all,
almost nonchalant "I have some
goods to sell you if you're
interested i'd be happy to
send you a free sample".
I like this approach. I don't like pushy
sales people especially in this age of
PPI and accident claim companies
continually cold calling. What I liked
most of all was Wyatt is one of the
founding partners of the business
(Honest Coffees). the fact a partner
contacted me says a lot.
To me it feels like we in this country
are beginning to realise that big
companies only care about their
shareholders percentages and really
dont give a crap about anyone else.
We are starting, I believe to realise
slowly that smaller companies care
more about what they do, how they
treat their staff, suppliers, and
customers and I personally think
we all should support brands that
care rather than basing our purchases
on price points only.
Honest Coffees seem to be one of
those companies that care and their
name and values from my dealings
with Wyatt are completely on brand.
I did get a sample from Honest Coffees
and it is as good as any I buy currently
but with the added bonus of being fair
trade and all that Jazz.
Jason Farr - Partner Trillium Brands
| Friday 19th December 2014