Delivery company TNT has been rebranded,
positioning it as The People Network and
creating a circular device which represents
A new strapline, "The People Network”,
reflects the company’s aim to connect people
and businesses in a "truly personal, rather
than purely professional manner”, according
to Design Bridge.
The consultancy hopes the new strapline
will help "galvanise the ‘challenger’ spirit
of those working internally at TNT”,
as well as TNT customers.
Mon, 29 Sep 2014 | By Tom Banks
TNT The People Network
Well this morning I looked at the
new branding for TNT and was happily
impressed by the implementation.
The design is nothing groundbreaking
in my opinion however the way it has
been put together is typically Dutch.
A must watch are the YouTube
videos of the ad and how it was
made. (see the link below)
They are using a so called employee
and building a storyline around him
and he's adventure as part of the
film, unsurprisingly it works.
The stereotypical mannerisms and
likeability of the guy warms you to
the film. If ever there was a reason
to stay in Europe its got to be our
closest cultural neighbours the
Dutch, Gotta love 'em.
Darts and a beer anyone!
Jason Farr - Partner Trillium Brands
| Wednesday 1st October 2014