Designs for proposed UK plain cigarette
packaging using Helvetica and a ‘drab brown’
colour palette have been released, following
the publication of Government
The image, released to the public by the Department
of Health, arrives following the publication of draft
regulations on tobacco packaging yesterday, which
are open for a UK-wide consultation which will run
for six weeks, closing on 7 August.
The designs are similar in colour, typeface and
use of off-putting photographic imagery to the
Australian standardised packaging already in use.
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Unfortunately I am still one of those
1 in 5 in the UK that still puffs on the
old cancer sticks.
Do I want to give up ... yes!.
Can I give up?
That remains to be seen.
I need to pull my finger out and give
it a proper concerted effort.
The government needs to cut its losses on this and just ban the sale on Tobacco full stop. The savings will be recouped in reduced health issues that the NHS is burdened with due to smoking
Yes there will be policing issues around smuggling but I believe this will be short lived as stopping young people starting this dangerous addiction will kill off the industry in a generation.
As for the design, It does not actually achieve what it is set out to do and thats stopping people from smoking isnt it?Jason Farr - Partner Trillium Brands
| Friday 27th June 2014